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Project Overview
| Role | Timeline | Services | Industry |
|---|---|---|---|
| Product Designer | 6 weeks | Brand Design, UI/UX Design, Web Development | E-commerce / Grocery Delivery |
Qfifat Dar is a newly launched Moroccan brand delivering fresh fruits and vegetables directly to customers’ homes. In a market where online grocery delivery is still a new and untrusted concept, the biggest challenge was building credibility from day one. The founders needed not just a website, but a full-fledged brand that inspired trust, looked premium, and functioned flawlessly. I was brought on to develop everything, from the brand identity and website to marketing assets, positioning Qfifat Dar as a modern, reliable, and quality-driven service.
Process
Discovery: Understanding Skepticism in the Local Market
Before design, we needed to grasp the psychology of local buyers, why people hesitate to buy groceries online and what builds confidence. This informed every branding and UX decision we made moving forward.
Brand Strategy: Creating Trust Through Design
The brand identity was crafted to visually reflect freshness, reliability, and ease. I developed a color palette, logo system, and packaging aesthetics that felt clean, local, and premium, essential for earning first-time trust.
UI/UX Design: Frictionless From Homepage to Checkout
The website became the heart of the project. I designed a highly intuitive interface optimized for speed and conversions. Trust signals like product transparency, clean pricing, and responsive design were prioritized. The checkout process was tested and refined multiple times to ensure a seamless experience for hesitant buyers.
Marketing Integration: Bridging Offline and Digital
We launched the first campaign with printed flyers distributed in target neighborhoods, focusing on direct, physical touchpoints. Then, we scaled digitally with Instagram ads and a content strategy that included daily updates on market prices, turning the brand into a daily habit and trusted source.
Outcome
In its first two weeks, the Qfifat Dar website successfully converted over five new customers, a significant achievement for a brand launching in a market with low digital trust. Three of them became repeat buyers and shared positive feedback about the experience, validating the brand’s positioning. The cohesive design, seamless UX, and dual-channel marketing created a foundation for sustainable growth and brand loyalty.
Key Takeaways
What made this project special was building something from the ground up that not only looked good, but actually changed behavior. In a space where skepticism is high, design had to carry trust, clarity, and speed. I’m proud of how this brand was able to punch above its weight so early and build genuine customer relationships from day one.
