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Z Secrets is a UK-based haircare brand offering premium products, including hair elixirs and brushes, infused with Moroccan oils like argan oil. While the brand operates internationally, its identity is deeply rooted in Moroccan heritage.
To build a strong digital presence, Z Secrets initially partnered with a well-established marketing agency in the UK. However, the agency failed to capture the essence of the brand—particularly the Moroccan influence—while also not meeting modern web design and user experience standards. The challenge was to craft a visually stunning, high-performing website that embodied Z Secrets’ brand DNA while maintaining a seamless, user-friendly experience.
I rebuilt the entire UI/UX from the ground up, ensuring that every design choice reflected both modern aesthetics and the Moroccan touch that Z Secrets sought. Unlike the previous agency, I took a collaborative approach, involving the client in every step of the process through regular meetings. This iterative workflow prevented misalignment, saved time on revisions, and ensured that the project remained on track.
The design incorporated warm, earthy tones and elegant visuals to emphasize the natural ingredients and Moroccan heritage behind the products. Additionally, I optimized the site for both speed and conversion, ensuring a smooth shopping experience for customers.
The final website not only met but exceeded the client’s expectations, delivering a sleek, modern, and culturally resonant design. It successfully captured the Moroccan essence that was missing before while aligning with contemporary e-commerce standards.
The new website outperformed the version created by the marketing agency, receiving highly positive feedback from both the Z Secrets team and their customers. Many clients who purchased products praised the design, further validating the success of the project.
